Is A Responsive Website Right For You

Have you ever experienced this scenario: You’re scrolling through your Twitter Timeline or Facebook Newsfeed on your smartphone when you see an article you want to read. It got your attention. You get excited. You know that article will blow your mind.

You click the link. Then you are at the homepage of the article’s site, not the article. What, it’s not a responsive website?

You press the back button to make sure you clicked the right link. You do it all again and it’s the same: You’re back on the homepage and you can’t find the article that you lured you into this site in the first place. You get frustrated and you tell yourself that you’ll just visit it when you hit the desktop.

How many times did this scenario happen to you? It turns out that Google feels your frustration too.

Google will lower that site’s SEO ranking because it is not mobile-friendly, meaning it is not responsive to your smartphone interface and the links aren’t working like if it’s on desktop. As a website owner, if your site is not configured to Google’s Mobile Optimization Guidelines, you may see a drop in your rankings.

Keeping up with Google’s guidelines has always been a challenge for website owners but what does a responsive website demand? Here are some recommendations from Google:

Speed Up

Consumers will leave your site if it takes more than 5 seconds to load. You have to remember that this is mobile and you don’t have the internet speed of a fibre-optic cable. As per Google, having mobile pages that render in less than 1 second is ideal. The common causes of delays are external JavaScript and CSS codes. Defer JavaScript until needed and use Google PageSpeedInsights to check your site for loading speed issues.

Faulty Redirects

The scenario above is a perfect example of a faulty redirect. It’s fine if the consumer really wanted to go to the homepage (which is rare as she clicked a specific link). So if you are not using a responsive design, make sure you have a mobile-friendly URL for everything in your site, from pages to links to articles.

App Downloads

There are many businesses that have an app. There are also many businesses that promote their app through their mobile site using interstitial pages to drive downloads. Many people find that annoying and Google finds it annoying too. Using a banner to promote your app will address that need to drive downloads. Also, it won’t slow your mobile site down with interstitial pages.

So what’s next? If you don’t have a website yet, you can start by having a responsive design. AA Marketing and we will surely help you get to your goals.

AA Marketing uses imagination, strategy, high-end technologies and intelligent action to create creative communication and attractive digital experiences. We always embrace the challenge of motivating users to engage.

If you are on the look  for unique, savvy and creative solutions which reflect your identity, AA Marketing is here. Contact us on and let’s work together to ensure your continued success.

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