Blog

Creating a Useful Navigational Menu

A navigational menu is an important part of your website, and you should craft it very well. However, there is no real recipe for a perfect navigational menu as websites come in a variety of shapes, sizes and designs – most importantly purpose.

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How to write the best “About Me” Page

Whenever I go to a new website or a blog, the About Me page is one of the first things I look for. I like knowing who the person is behind the blog posts, the product I’m dealing with or the information I’m getting. It’s akin to knowing who the person is behind the...

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8 Twitter Tricks to Boost Engagement

Have you been using Twitter to boost engagement for your small business? If not, you should, as it is a very effective way to engage a market with over 200 million users.

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Tips for a successful Facebook post

Imagine that Facebook is a marketplace and your business page is your market stall. How do you attract people to check and ultimately, buy your goods? Here are some tips below to make your posts better and successful. Keep it short As people are mostly visiting...

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Business Cards Still Matter

Some people say business cards are dead, claiming LinkedIn and other contact management apps have rendered them obsolete. Those people are wrong. Full disclosure here: I work as a freelance marketing designer and have a vested interest in business cards. However, I am...

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Why Your Business Needs An Online Presence

Online presence is about creating a sense of space It means having a virtual version of your business. People can see what your business is all about without leaving the comfort of their homes. Online presence means having a welcoming, informative website just like...

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Do You Need A Responsive Website?

Have you ever experienced this scenario: You’re scrolling through your Twitter Timeline or Facebook Newsfeed on your smartphone when you see an article you want to read. It got your attention. You get excited. You know that article will blow your mind.

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Print Collateral Is Here To Stay

Brochures, business cards, letter heads, flyers, posters, and more - they are your print collateral. In this internet-centred, paperless world, one can make an argument that printed marketing material isn’t as important as blogs and social media outlets for a small...

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