SEO stands for Search Engine Optimisation
You’ve seen it, you’ve heard it but what is it? SEO. Let’s demystify that; it is the process of getting traffic to your website from organic results on search engines. There is no payment involved, contrary to paid advertisements like banners.
In search engines like Google, Yahoo and Bing, they have primary search results. Now these results are shown and ranked based on what the search engine considers as the most relevant and useful keywords typed in by the user.
Now as a website owner, you have to make your website search-engine-friendly by incorporating certain elements like relevant keywords to make it more prominent for search engine algorithms.
SEO can be broken down into two: On-page and off-page optimisation. On-page optimisation pertains to what is in the webpage: HTML code, images and textual content. Off-page optimisation refers to backlinks – or links pointing to your site from other websites. Therefore, the more pages you have and more content you have on your site, means it is SEO friendly. The more networking you do for your website that will encourage backlinks also means it’s SEO friendly for your website in the long run.
There are a lot of SEO services which offer solutions for your website’s issues and deficiencies. Depending on your goals, maybe you need one or two, so that your website can be seen more. Here are some of them:
An SEO audit is an analysis of your website’s SEO capabilities. It can be as long as ten pages or as short as one page. It would address on-page issues like lack of content, lack of keywords, lack of titles, etc.
On-page SEO solution is designed to address the problems and issues that the SEO Audit has uncovered. It will be focused on fixing a variety of fundamental elements such as headings, page titles, content, images, link structures and so on. This type of service will mostly focus on your home page or landing page and the other important pages of your website.
Backlinks are quite important in a SEO strategy campaign, but it’s also one of the most time-consuming and relatively expensive (as compared to On-Page SEO). It can also affect your ranking if a search engine catches you indiscriminately dropping links back to your website like comment-spamming (the search engine punishes you by listing your website way down the line). These services range from directory listing, commenting on other blogs, article writing and even blog writing. Some businesses offer these services very cheaply with a massive turnaround, like having 200 blog articles a month or 100 directory submissions a month. However, you don’t need to create a such big numbers immediately because good quality link development focuses on quality over quantity. What is good quality? It means content that is relevant, interesting, useful, entertaining and educational. Remember that if there is no good quality content in your website, people will not visit it. In the end, genuine reactions and backlinks will serve you well in the long run.
As mentioned above, good quality content should be relevant, interesting, useful, entertaining and educational. It is tempting to look at what words are most searched but when you write something that’s well-researched, those keywords will naturally come up. The rule is to not take shortcuts, write well, and not expect immediate turnaround as it will be found later if not sooner by search engines and it will get the attention it deserves based on its own merits.
Code optimisation involves an overhaul of your website HTML because you will have to edit code clutter and present your website in an easy-to-understand manner (for search engine algorithms). You will also have to optimise your website so that it loads fast because search engines will rank you higher if your page is friendly both to machines and humans.
That is SEO in brief. A good SEO campaign will have the above elements, maybe more, like keyword research and tracking reports. SEO is a very useful element to make your website more prominent, but remember: quality over quantity!
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